Minecraft’s procedurally generated open world is a canvas for fun, creativity and a way to make a real-life income. The team at Mojang has delivered a single brand experience across multiple devices further reinforcing their Better Together mantra with cross-platform collaborative play. A community of gamers and hobbyists create together without the restrictions of device silos. 

A game that can attract everyone from toddlers, youtube influencers and award winning architects has done something right. Similar to Lego, Minecraft has become a social norm and may continue to be so, even while numerous copycats attempt to draft off Mojang’s success. 

While Minecraft doesn’t necessarily develop “bleeding edge” technology, Mojang has successfully inverted technical capabilities to suite the needs of communal creation and monetization which by all accounts is a stellar achievement.

Minecraft by Mojang